Best practice handilng expired assets

by Daniel Foust   Last Updated September 14, 2018 16:08 PM

An E-Commerce site has PDF coupons that expire after a certain date. What is the best way to handle them? I've heard allowing 404's aren't great for SEO and 301 redirects can clog up the .htaccess.

There is already a landing page generated through internal links if a coupon is expired, so ideally I would like a way to capture requests to expired assets and redirect to that page.

Tags : redirect urls seo

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