When to create email addresses and when email aliases?

by unmultimedio   Last Updated August 06, 2015 14:01 PM

This is more of a subjective question!

I would like to know if there's a best practices resource about when to create email accounts/aliases/groups.

Does it work differently if it's a big company or a growing startup? When to use a topic email account, and when to use a name email account?

For example, there are topics such as [email protected], [email protected], or [email protected], but of course there are [email protected], [email protected] and [email protected]; and even sometimes we have [email protected], [email protected], [email protected].

Right now there is no clear strategy about when those are supposed to be accounts, aliases or groups, so some of them are ones or others.

When the startup is small, everyone is interested in everything, so I'd say best alternative is just to create email lists (or groups as called in Google Apps, in addition that they don't charge for aliases or groups, just for accounts) for the topics, that forward to the interested people, but what to do when other people start making part of the team? and we want to mantain a historic of previous conversations or email threads? e.g. invoices and finance are quite important to mantain unified for future proof of payments.

How do you guys manage it in your own companies? Is there any good advice about managing this? Is there any resource I can refer to, so we can plan a strategy of organizing this? Seems to me there are a lot of options depending on how big we can become, how many topics we will be managing, or how much employee rotation we have.

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