I want to track clickthroughs from emails using tracking URLs (eg crafted at URL builder). I'm planning out the various terms to ensure that I have max flexibility in future, and can accommodate, and track different versions of the email (some crude AB testing).
I have found that in the advanced segments panel:
Can I target utm_term?
Is this likely to be useful, or am I overthinking this :)
Tx for your consideration
Yeah its very useful if you are using only Anlytics to track your traffic . If you are using any other powerful software than no need .
utm_term maps to 'keyword', as in the image above...
(sorry, I wasn't sure that was the case when I asked, or if what I wanted was useful... it is!)
Here's the best thing to do...
When sharing a link, posting it to Twitter, sharing on Facebook etc... just look at the link in the address bar of your browser. For example:
Look for the question mark, followed by "utm." It doesn't matter what comes afterwards. For example, "?utm_term=.meanlinglesscrap#.nobodyreallyneeds"
Before you share you link, just delete all the useless stuff! In the above Buzzfeed example, you can just share:
... and the link still works! But now you don't have this sneaky tracking, following code going from place to place.
Happy to be of assistance! ;)