Enormously high bounce rate on our blog- https://vwo.com/blog/ & individual blog posts as well. We use Yoast SEO premium plugin on our blog. Some changes went live on the website on 1st May and we are not able to figure out what could be the reason for this sudden jump of 60% in the bounce rate.
In the second image, we have compared our metrics with the benchmarks shared inside GA app. According to this table, everything looks okay. However, this table doesn't allow you to slice & dice by landing pages and allowing only to compare blog pages.
Can someone help to debug as to what could be the reason for this high bounce rate? Share any advice on what should be checked.