Does a conversion reset the attribution in Google Analytics?

by NorthernMarketer   Last Updated August 14, 2019 10:04 AM

Using the Last Google Ads Click attribution model a sale is attributed to "Paid Search" if there was a valid ad click within the conversion window regardless of any other channel clicks that happened before the conversion.

Once the conversion takes place, does this reset the attribution?

So, 7 days after the first sale (attributed to Paid) a customer recieves an email, clicks the link and makes a purchase will this then be attributed to "Email" or will this still be attributed to "Paid Search"?



Related Questions