Hreflang on product pages, how Google will treat the rest of the site?

by John Could   Last Updated February 14, 2019 11:04 AM

We're planning on introducing hreflang on specific pages on our site (mostly product).

Scenario: Main US site: https://www.example.com/ Hreflang will be introduced only on product pages, example:

https://www.example.com/fr/products/product-A/

So if a user from France searches for the product and lands on Product-A and he wants to browse back to the homepage, should he be taken to:

A: https://www.example.com/
B: https://www.example.com/fr/

We are trying to avoid the B destination as our homepage doesn’t provide anything different for French people, only our products (currency, price).

Product pages are the only that are deliver alternative content, the homepage and categories are not providing anything different so introducing hreflang there should be wrong.

Whats the approach when you add hreflang to a selected pages only?



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