I recently noticed that a domain name was available which I thought would be directly of interest to a few medium size businesses I know of. The domain name is their business name but at one of the new TLDs, for example
marios.pizza instead of
mariospizza.com which they already have.
I purchased the domain name and sent an email to the businesses to offer it for resale at a marked-up price. They have all ignored my emails.
What can I do to make the domain name more valuable to them and "pressure" them to buy it?