Why would the Guardian seemingly randomly add in a category link to an article?

by alexmcfarlane   Last Updated July 04, 2018 11:04 AM

Mainly a niggling query when reading Guardian articles. Would anyone have any insight on why they would add in a seemingly random category link to an article, and why it would be chosen?

For example, in this article 'prostate cancer' is linked to https://www.theguardian.com/society/prostate-cancer. Where I'd imagine that for internal link building (which I guess is what they are doing) it would be more beneficial to link to the AI category.

https://www.theguardian.com/technology/2018/jul/04/its-going-create-revolution-how-ai-transforming-nhs

It's not the first time I've seen this, just wondered if there was a beneficial reason for doing it?

Tags : seo links


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