Site architecture - website landing page URL paths include an empty directory page

by toddy00   Last Updated May 28, 2018 10:04 AM

A client's website has the following structure:

domain.com/products/product-1 domain.com/products/product-2 domain.com/products/product-3

These product urls are keyword optimised pages for organic search.

Google also indexes "domain.com/products" however this page has zero content i.e. the 'products' directory has been set up as an extra step by someone in the past because they liked the look of it I guess?

My question: Obviously the blank page is bad for SEO. My preference would be to create new product pages without any directory - this is a hierarchy that I believe would improve the page value overall e.g. domain.com/product-1

In total there are around 25 product pages, which means creating 25 new pages and implementing 25 301 redirects from the old to the new product pages.

I'm worried that nuking all of the old pages would cause more damage than the benefit we'd get from this (not sure how important but I imagine page age is a good quality indicator).

The alternative is to put some content on the "domain.com/products" and use it as a 'content hub' where we give a little info of each page and include a link to each organic landing page. This would give the page a 'purpose' when Google crawls it, this would also be easier to set up as it's just adding content to an existing page.

What do you guys think is the best route?

Many thanks for any help or insight in advance!



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