Isnt 'Topical SEO' simply a by product of a well structured website?

by Craig   Last Updated May 24, 2018 12:04 PM

Over the past few months, I have read a lot of resourcese; citing that Topical SEO is the way to go for good SERPs.

Said resources referring to Topical SEO as some great new marketing strategy.

Whilst there may be some truth to this, in that search engines are able to rank sites based on topics now, isn't 'Topical SEO' simply the by product of a well structured website, or is there more to it than this?

One thing I am wondering ...

With search engines now focusing more on Topical SEO, would a back link from a similar topic website be more valuable than from an off topic website, despite the off topic website having more authority?

Tags : seo backlinks

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