What is the relationship between purchase workflow process time duration and churn rate?

by PovilasID   Last Updated May 27, 2018 17:16 PM

I am fully aware that the shorter the path to purchase the fewer people you will drop in that process. However, is there some study made on that?

I am looking for a chart for online store checkout process dropouts ranging from amazons single click purchase to some half an hour call a landline talk with a manager type of store.

I have a client that that may need to add some security checks on their mobile app checkout process and I would like to provide them with data-driven estimation of how much will that cost them.

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