Does stereotype thinking affect the application design?

by Serag Alzentani   Last Updated February 17, 2017 16:16 PM

I am wondering how does stereotype thinking affect the way we design for users. Will user experience designer/researcher be able to empathize with user if he/she suffers from unconscious bias.



Answers 1


Will user experience designer/researcher be able to empathize with user if he/she suffers from unconscious bias.

It depends but really shouldn't.

For example I watch users enter orders, process sales, etc... and look for their pain points.

  • How many applications do they need to have open at one time.
  • How often to they get lost or waste time going back and forth.
  • Do they subconsciously peer in to see closer.

Let's take that last example: Does it make a difference if it's a 30 year old or a 60 year old who has to look closer at the fine print on the monitor? No. It's a use case that needs to be handled.

Then you solve the problem.

Mayo
Mayo
January 18, 2017 15:01 PM

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